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Celebrity Weightloss

Last week, the media attempted to seduce us with the headline: "Kirstie Alley Slim Again."

Is anyone still buying this?

As writes, "Kirstie Alley is no stranger to a diet. The 63-year-old star has been thin, fat and thin again more times than we can count." Apparently, Alley recently lost 50 pounds. Again.

So, why are we still reading the headlines, listening to the news clips, and studying the before and after pictures?

Diet work - until they don't. Celebrity weight-loss roller coasters are perfect examples of what professionals have come to to call the "weight-cycling industry." What if someone like Kristie Alley, Marie Osmond, or even Oprah, who recently told Barbara Walters she still needs to "make peace with the whole weight thing" were to come out with a statement of success in this arena?

Now, that would be newsworthy.