Skip to Content

New Plus-Sized Fashion Magazine Launches in Korea


Imagine living in a country where being 5'5" and 154 pounds was considered "plus sized."

If you're Korean fashion model Kim-Ji-yang, known in American as Vivian Kim, that's your reality.

But Kim, who was tired of the sterotypes and the judgements when it comes to being bigger than the average model, decided to launch a new plus-size fashion magazine called 66100 - in hopes of growing readership and awareness about issues relating to plus-sized modeling.

'Beauty is not about whether a person is fat or not'

Kim was the first Korean woman to become a plus-sized model in the United States in 2010. She wears a size XXL in the U.S. In Korea, anything above a size 66, or (the equivalent of a U.S. XL ) is considered plus sized, hence the name of the magazine.

Kim says it's difficult to find plus-sized models in Korea, but she hopes her magazine will help create a market for these women and men.

“The reason why many Korean women feel good when they go overseas is because they do not feel stressed out about shopping or wearing fashion because there are diverse sizes available," she said.

Using her own savings to publish 1,000 copies of the first edition, Kim can be seen looking curvaceous and attractive on the cover with the copy, "What is plus-sized?"

“Beauty is not about whether a person is fat or not. It’s about having the confidence to know you are beautiful the way you are," Kim said.

More information about 66100 can be found on the website, which is published in Korean.

Source: Plus Model

Image via Stuart Miles/